Lubov Azria Of BCBG Max Azria Group


Lubov is of Ukrainian descent, she works for the famous fashion houses of BCBG, and Herve Ledger and is the wife of Max Azria (the founder of BCBG). Lubov was born November 8th 1967 in Kiev, Ukraine, she studied ballet even training with the Bolshoi Ballet youth division. By the 1980’s her parents moved to Texas, and in 1986 Lubov moved to California. Lubov pursued her interests in the arts, eventually obtaining a degree from the Fashion Institute of Design Merchandising. By 1991 Lubov joined the “BCBGMAXAZRIA” group, where she met her future husband, Max Azria, whom she married July 11th, 1991.


lubov Azria on being role model in the fashion industry:
I feel grateful to have supportive customers and an incredible team of creative minds who make my role possible. It is the women who shop in our stores and truly believe in the brand that allow me to continue creating and I believe my purpose in life, is to make things better. I wake up each morning with only one thought, ‘how do I make it better?’ And that’s what drives me every single day.[1]

Azria is often called the muse of BCBGMAXAZRIA, being the design inspiration for her husband and even insisting on fitting the pants on herself.[2] She defines style as “grace, confidence and effortlessness,” and describes her personal style as “independent, free and chic.”[3]


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